Sony Music Hosts Release Workshop for Youth

As part of the Sample Music Festival, which took place from July 10-14 in Berlin, the non-profit organization Turning Tables hosted a Youth Edition specifically for young people over the weekend. Various workshops were offered for children, teenagers, and young adults, including one hosted by Sony Music Entertainment.

Titled “From Artist Bio to Social Post – Tips for a Successful Release,” Alexander Foell (Product Manager at Four Music/Sony Music), Nina Froeschl (Manager Paid Media & Marketing Strategy), and Kim-Thaya Krabel (Manager Content Strategy & Operations) provided advice for children and teenagers aged 10 to 27. The aim of the workshop was to equip the youth with essential aspects of a successful release, helping them maximize the impact of their publications. About 40 teenagers participated in the workshop.

Normen Dommann, Managing Director of Turning Tables Germany: “This year, some great songs with pretty cool features will be created with our cooperation partners and our young creators clearly have the aspiration to release their songs. Therefore, it is interesting for them to get tips and insights from Sony Music that can help them get the most out of their releases.”

The Sample Music Festival is Berlin’s annual meeting point for international creatives who want to experience and shape contemporary digital performance art and urban music culture. The Youth Edition of the Sample Music Festival is a cooperation between Turning Tables and Outreach, an international organization for mobile youth work. This year, about 80 teenagers participated in the Youth Edition, including exchanges with the Turning Tables country offices from Denmark and Sweden.

Since 2021, Sony Music has been an official partner of Turning Tables, a non-profit organization that uses music and film to give young people a voice. Together, they support children and teenagers from all over Berlin through workshops or recording sessions in the Sony Music Circle Studios. The NGO uses contemporary music as a foundation in youth social work, thereby promoting the creative development of young people. The German branch is located in Berlin.